In an earlier blog post it was mentioned that a professionally designed email template will increase its effectiveness. The same goes for your follow-up email template as well. Your follow-up email template design should be different, but complementary of your main html email template.
Having multiple follow-up email template designs can help your email campaign in several ways. First, it gives your readers a visual cue that they are receiving a different message. If you are sending out thousands of emails every month, receivers can make the mistake in assuming that they have already seen it and hit the delete button before actually reading it. If you think that spam filters are the reason for lackluster numbers, think again. According to an IBM study conducted last year, more than 80% of all email actually arrived in the recipient’s inbox. Since most people skim through their emails first, your email template design really matters.
Another reason for having multiple follow-up email designs is that it gives you more flexibility in drawing attention to your compelling subject line. People are used to seeing bright colors and graphics. From magazines to television ads, everything is what I call, webified. What I mean is that most ads today have a clean, uniform look resembling a professional web page. If you use this approach and give your readers what they want, then you will achieve better than average results.
Lastly, you can further customise your follow-up html email template designs based on seasonal changes to give your message a fresh look. Why send a boring text-based email campaign when your competitors are sending custom email message designs with the holidays, summer or whatever the season happens to be? Remember, your readers are getting lots of emails everyday. You need to make yours stand out among the rest.
Of course, it is more costly to create several professional follow-up email templates. By doing so, however, your emails are more likely to actually get read by the recipient instead of ending up in the trash. Not to mention the benefit of higher click-through rates will certainly outweigh the cost.
Having multiple follow-up email template designs can help your email campaign in several ways. First, it gives your readers a visual cue that they are receiving a different message. If you are sending out thousands of emails every month, receivers can make the mistake in assuming that they have already seen it and hit the delete button before actually reading it. If you think that spam filters are the reason for lackluster numbers, think again. According to an IBM study conducted last year, more than 80% of all email actually arrived in the recipient’s inbox. Since most people skim through their emails first, your email template design really matters.
Another reason for having multiple follow-up email designs is that it gives you more flexibility in drawing attention to your compelling subject line. People are used to seeing bright colors and graphics. From magazines to television ads, everything is what I call, webified. What I mean is that most ads today have a clean, uniform look resembling a professional web page. If you use this approach and give your readers what they want, then you will achieve better than average results.
Lastly, you can further customise your follow-up html email template designs based on seasonal changes to give your message a fresh look. Why send a boring text-based email campaign when your competitors are sending custom email message designs with the holidays, summer or whatever the season happens to be? Remember, your readers are getting lots of emails everyday. You need to make yours stand out among the rest.
Of course, it is more costly to create several professional follow-up email templates. By doing so, however, your emails are more likely to actually get read by the recipient instead of ending up in the trash. Not to mention the benefit of higher click-through rates will certainly outweigh the cost.
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